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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Labor, Leadership, Operations, Organizations
Date
January 31, 2023
Labor, Leadership, Operations, Organizations

Treating Employees Just Like They Treat Customers: New Research Calls on Companies to Value Employees

As employees register their dissatisfaction through the Great Resignation and Quiet Quitting, Columbia Business School research finds that companies over-emphasize the customer compared to workers
  • Read more about Treating Employees Just Like They Treat Customers: New Research Calls on Companies to Value Employees about Treating Employees Just Like They Treat Customers: New Research Calls on Companies to Value Employees
Marketing
Date
January 30, 2023
Marketing

Evaluation Therapy: How Judging Can Bring Us Happiness

NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something. In research by Columbia Business School, Professor Michel Tuan Pham, the Kravis Professor of Business, finds that consumers often evaluate products or brands to derive pleasure rather than to make a decision, frequently rendering their evaluations in a seemingly gratuitous fashion.
  • Read more about Evaluation Therapy: How Judging Can Bring Us Happiness about Evaluation Therapy: How Judging Can Bring Us Happiness
Business and Society, Capital Markets and Investments, AI and Transformative Tech, Economics and Policy, Innovation, Strategy, Technology, Value Investing
Type
Columbia Business
Date
October 24, 2022
Business and Society, Capital Markets and Investments, AI and Transformative Tech, Economics and Policy, Innovation, Strategy, Technology, Value Investing

Why Value Investing is Making a Comeback

Professor Tano Santos, the Faculty Director of Value Investing and Advanced Value Investing programs at Columbia Business School, outlines the reasons why value investing is returning to a period of ascendancy.
  • Read more about Why Value Investing is Making a Comeback about Why Value Investing is Making a Comeback
Decisions, Research, Strategy
Date
October 01, 2021
Article Photo Image
Decisions, Research, Strategy

The Golf Guru

Rather than measure your progress by how far you've hit the ball on a hole, it's more valuable to look at the decrease in the average strokes it takes you to finish a hole from where you are.
  • Read more about The Golf Guru about The Golf Guru
Broadcasting and Digital Era, Strategy, Technology, World Business
Date
December 16, 2020
smart phone screen displaying a privacy policy
Broadcasting and Digital Era, Strategy, Technology, World Business

Hey, US Tech: Here Comes the Brussels Effect

America's laissez-faire approach has left the door wide open for the European Union to step in as the global rule-maker. And with two new landmark regulations, the EU has set its sights squarely on the US tech giants.
  • Read more about Hey, US Tech: Here Comes the Brussels Effect about Hey, US Tech: Here Comes the Brussels Effect
Business and Society, Entrepreneurial Leadership, Future of Work, Leading through Crisis, Strategy, Technology
Date
May 05, 2020
Woman demonstrating pilates moves onscreen
Business and Society, Entrepreneurial Leadership, Future of Work, Leading through Crisis, Strategy, Technology

Virtual Wellness Offerings Are Pivotal in the Age of Remote Work

Liz Wilkes ’13, CEO of Exubrancy, knows mental and physical well-being is more important now than ever before.
  • Read more about Virtual Wellness Offerings Are Pivotal in the Age of Remote Work about Virtual Wellness Offerings Are Pivotal in the Age of Remote Work
Business and Society, Chazen Global Insights, Elections, Entrepreneurial Leadership, Future of Work, Leadership, Organizations, Politics, Strategy
Date
February 24, 2020
A pile of pins some that say, vote and some take 2020.
Business and Society, Chazen Global Insights, Elections, Entrepreneurial Leadership, Future of Work, Leadership, Organizations, Politics, Strategy

Your Employer's Politics May Affect Your Motivation at Work

Will your performance at work suffer if you disagree with your company’s politics?
  • Read more about Your Employer's Politics May Affect Your Motivation at Work about Your Employer's Politics May Affect Your Motivation at Work
Lang Letter Archive, Strategy
Date
July 20, 2017
Article Photo Image
Lang Letter Archive, Strategy

Needfinding

Designer in Residence Adam Royalty shares tips for uncovering your customers’ needs.
  • Read more about Needfinding about Needfinding

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Strategy Faculty

CBS Faculty Research on Strategy

The Risky Language of Climate Uncertainty

Authors
Gernot Wagner
Date
October 27, 2022
Format
Newspaper/Magazine Article
Publication
OpenMind

A lot of today’s widespread confusion about climate change—some of it unwitting, some of it deliberately cultivated—stems from the critical miscommunication of two little words: risk and uncertainty. To most of the public, risk means a danger that must be addressed, whereas uncertainty means a lack of clarity about whether there is any meaningful danger at all. To scientists and economists like myself, uncertainty has a starkly different meaning. It is worse than risk; it indicates the possible range of just how bad a (very real) danger will be.

Read More about The Risky Language of Climate Uncertainty

Your Family Business Needs a Board

Authors
Patricia Angus
Date
September 8, 2022
Format
Newspaper/Magazine Article
Publication
Harvard Business Review

A board should be at the helm of any family business, steering the business in the right direction. If you wish to have a business that is resilient and has a positive impact on all stakeholders (e.g., employees, customers, vendors, and society) you must make sure your board is intact and functioning optimally. This article offers some questions to consider as you develop best practices for your own board, such as who should be on the board, whether you need an independent director, and how often your board should meet.

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Is Physical Climate Risk Priced? Evidence from Regional Variation in Exposure to Heat Stress

Authors
Viral V Acharya, Tim Johnson, M. Suresh Sundaresan, and Tuomas Tomunen
Date
September 2, 2022
Format
Working Paper

We exploit regional variations in exposure to heat stress to study if physical climate risk is priced in municipal and corporate bonds as well as in equity markets. We find that local exposure to damages related to heat stress equaling 1% of GDP is associated with municipal bond yield spreads that are higher by around 15 basis points per annum (bps), the effect being larger for longer-term, revenue-only and lower-rated bonds, and arising mainly from the expected increase in energy expenditures and decrease in labor productivity.

Read More about Is Physical Climate Risk Priced? Evidence from Regional Variation in Exposure to Heat Stress

The Clean-Energy Race Is On

Authors
Gernot Wagner
Date
August 15, 2022
Format
Newspaper/Magazine Article
Publication
Project Syndicate

While no legislation is perfect, the US Inflation Reduction Act of 2022 will be a game changer for the transition to clean-energy sources, both in America and around the world. By doubling down on forward-looking industrial policy, the US is suddenly poised to give Europe, China, and others a run for their money.

Read More about The Clean-Energy Race Is On

Does ESG Negative Screening Work?

Authors
Shivaram Rajgopal, Jing Xie, and Robert G. Eccles
Date
August 10, 2022
Format
Journal Article

We revisit the firm value and pricing implications of the negative screening of sin stocks. Unlike prior work, we find that institutional ownership and valuations related to sin stocks are not different from those of other stocks after controlling for differences in fundamentals between sin and non-sin stocks. Sin stocks do not differ in the likelihood of exiting the public market, the cost of raising new equity, and in the announcement returns around negative ESG news relative to non-sin stocks, casting further doubt on whether negative screening hurts sin stocks.

Read More about Does ESG Negative Screening Work?

Issues Revisited from Rumelt’s (1974) “Diversification, Strategy & Performance”

Authors
Kathryn Harrigan
Date
July 21, 2022
Format
Journal Article
Journal
Strategic Management Review

Performance expectations are revisited pertaining to particular corporate strategies that were highlighted by Rumelt (1974). In particular, suggestions regarding expectations about conglomerate enterprises, vertical integration, and mature- or declining-demand businesses are offered in light of additional information about research findings and observed industry phenomena that are at odds with information available when Rumelt's (1974) study of diversification was performed.

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The End of Tourist Traps: A Natural Experiment on the Impact of Tripadvisor on Quality Upgrading

Authors
Dante Donati
Date
July 15, 2022
Format
Working Paper

Asymmetric information can distort market outcomes. I study how the online disclosure of information affects consumers’ behavior and firms’ incentives to upgrade product quality in markets where information is traditionally limited. I first build a model of consumer search with firms’ endogenous quality decisions. In this model, lower search costs reallocate demand toward higher-quality producers, raising firms’ incentives to upgrade quality, and more so for firms selling ex-ante lower-quality products.

Read More about The End of Tourist Traps: A Natural Experiment on the Impact of Tripadvisor on Quality Upgrading

Man vs. Machine: Quantitative and Discretionary Equity Management

Authors
Simona Abis
Date
June 6, 2022
Format
Working Paper

In modern asset markets, man and machine compete for profits. How does each fare? I build a learning model in which quantitative investors (reliant on computer models) have more learning capacity but less flexibility to adapt to market conditions than discretionary investors (reliant on human judgment). I use machine learning to categorize US active equity mutual funds as quantitative or discretionary. Consistent with the model's predictions, I find that quantitative funds hold more stocks, specialize in stock picking, and engage in more overcrowded trades.

Read More about Man vs. Machine: Quantitative and Discretionary Equity Management

In Tax We Trust?

Authors
Patricia Angus
Date
February 16, 2022
Format
Newspaper/Magazine Article
Publication
Wealth Management.com

Most private wealth advisors (including trusts and estates lawyers, accountants and investment advisors) assume that a primary goal of their work is to reduce their clients’ taxes as much as possible, including to the point of elimination. The level of sophistication around tax reduction has grown substantially over the past few decades. This is especially true for family-owned businesses but also for all clients with substantial resources.

Read More about In Tax We Trust?

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