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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Entrepreneurship, Innovation, Leadership, Strategy
Date
November 17, 2023
CBS Photo Image
Entrepreneurship, Innovation, Leadership, Strategy

Want to Innovate? Forget Brainstorming.

In her new book, CBS Professor Sheena Iyengar addresses a timeless and significant question for business leaders: How can I get my best ideas?
  • Read more about Want to Innovate? Forget Brainstorming. about Want to Innovate? Forget Brainstorming.
Marketing, Strategy
Date
November 15, 2023
Woman holding magnetic card photo – Free Chip reader. Photo by Blake Wisz on Unsplash
Marketing, Strategy
Press Release

Unlocking the Power of Customer Routines: A Marketing Game Changer

Columbia Business School Research Introduces a New Model That Simulates Consumer Routines, Which Could Prove Valuable for Retaining Customers
  • Read more about Unlocking the Power of Customer Routines: A Marketing Game Changer about Unlocking the Power of Customer Routines: A Marketing Game Changer
Labor, Organizations, Strategy
Date
October 31, 2023
Young Colleagues Exchanging Ideas
Labor, Organizations, Strategy
Accounting Press Release
Press Release

New Research Shows Strong Company Culture Builds Trust with Customers

Columbia Business School Study Offers a New Way For Companies to Form Trustful Relationships with Customers in the Service Industry
  • Read more about New Research Shows Strong Company Culture Builds Trust with Customers about New Research Shows Strong Company Culture Builds Trust with Customers
Data and Business Analytics, Data/Big Data, Entrepreneurship and Innovation, Platforms, Technology
Date
September 27, 2023
A consumer using the internet
Data and Business Analytics, Data/Big Data, Entrepreneurship and Innovation, Platforms, Technology

What Are the Costs of Protecting Consumer Data?

Most Internet users support data protection, but protecting consumer privacy isn't as clear-cut as one might think. In this Q&A, CBS Professor Jacopo Perego delves into his research on this subject.
  • Read more about What Are the Costs of Protecting Consumer Data? about What Are the Costs of Protecting Consumer Data?
Artificial Intelligence, Data and Business Analytics, Innovation, Leadership and Strategy, Organizations, Risk Management, Technology
Type
Business & Society
Date
August 22, 2023
Artificial Intelligence, Data and Business Analytics, Innovation, Leadership and Strategy, Organizations, Risk Management, Technology

The Future of Decision-Making: An Orthotic for Your Brain

Research highlights the significant potential and promise of innovation within the field of neuroscience when combined with emerging technologies.
  • Read more about The Future of Decision-Making: An Orthotic for Your Brain about The Future of Decision-Making: An Orthotic for Your Brain
Data and Business Analytics, Data/Big Data, Digital IQ, Innovation, Technology
Type
Digital Future
Date
August 21, 2023
Data and Business Analytics, Data/Big Data, Digital IQ, Innovation, Technology

Cracking the Code: Navigating a Successful Digital Transformation

In his new book, The Digital Transformation Roadmap, David Rogers provides a practical blueprint for organizational change.
  • Read more about Cracking the Code: Navigating a Successful Digital Transformation about Cracking the Code: Navigating a Successful Digital Transformation
Economics and Policy, Financial Policy, World Business
Type
Finance & Economics
Date
June 29, 2023
Economics and Policy, Financial Policy, World Business

Deglobalization: A True Paradigm Shift or a Natural Part of Globalization's Evolution?

Experts from academia and industry recently gathered for the 3rd Annual Global Business Forum at the Jerome A. Chazen Institute for Global Business to examine the status of globalization and where it might go from here.
  • Read more about Deglobalization: A True Paradigm Shift or a Natural Part of Globalization's Evolution? about Deglobalization: A True Paradigm Shift or a Natural Part of Globalization's Evolution?
Leadership and Strategy, Reliability, Resilience
Date
June 23, 2023
A business leader speaking before a crowd
Leadership and Strategy, Reliability, Resilience

Bad Bosses Forget One Simple Thing

Every leader has the power to be inspiring, but their power often turns them into little tyrants. The solution is to get a little perspective, says CBS Professor Adam Galinsky.
  • Read more about Bad Bosses Forget One Simple Thing about Bad Bosses Forget One Simple Thing

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Strategy Faculty

CBS Faculty Research on Strategy

What Steel Decarbonization Needs

Authors
Chris Bataille and Gernot Wagner
Date
November 21, 2023
Format
Newspaper/Magazine Article
Publication
Project Syndicate

It is both technically possible and economically feasible to eliminate almost all the carbon dioxide from iron and steel production by mid-century, thus cleaning up an industry that accounts for 10% of global emissions. But progress will not happen without a concerted policy push.

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Copilot(s): Generative AI at Microsoft and GitHub

Authors
Frank Nagle, Shane Greenstein, Maria Roche, Nataliya Wright, and Sarah Mehta
Date
November 1, 2023
Format
Case Study
Publisher
Harvard Business School Case 624-010

This case tells the story of Microsoft’s 2018 acquisition of GitHub and the subsequent launch of GitHub Copilot, a tool that uses generative artificial intelligence to suggest snippets of code to software developers in real time. Set in late 2021, when Copilot was still in beta, the case asks how Microsoft and GitHub should roll out Copilot to the public.

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Dynamic Banking and the Value of Deposits

Authors
Patrick Bolton, Ye Li, Neng Wang, and Jinqiang Yang
Date
Forthcoming
Format
Journal Article

We propose a theory of banking in which banks cannot perfectly control deposit flows. Facing uninsurable loan and deposit shocks, banks dynamically manage lending, wholesale funding, deposits, and equity. Deposits create value by lowering funding costs. However, when the bank is undercapitalized and at risk of breaching leverage requirements, the marginal value of deposits can turn negative as deposit inflows, by raising leverage, increase the likelihood of costly equity issuance.

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Dark defaults: How choice architecture steers political campaign donations

Authors
Nathaniel Posner, Andrey Simonov, Kellen Mrkva, and Eric Johnson
Date
September 26, 2023
Format
Journal Article
Journal
PNAS

In the months before the 2020 U.S. election, several political campaign websites added prechecked boxes (defaults), automatically making all donations into recurring weekly contributions unless donors unchecked them. Since these changes occurred at different times for different campaigns, we use a staggered difference-in-differences design to measure the causal effects of defaults on donors’ behavior. We estimate that defaults increased campaign donations by over $43 million while increasing requested refunds by almost $3 million.

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Judging foreign startups

Authors
Nataliya Wright, Rembrand Koning, and Tarun Khanna
Date
September 1, 2023
Format
Journal Article
Journal
Strategic Management Journal

Can accelerators pick the most promising startup ideas no matter their provenance? Using unique data from a global accelerator where judges are randomly assigned to evaluate startups headquartered across the globe, we show that judges are less likely to recommend startups headquartered outside their home region by 4 percentage points. Back-of-the-envelope calculations suggest this discount leads judges to pass over 1 in 20 promising startups.

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Carbon Capture and Delay

Authors
Gernot Wagner
Date
August 10, 2023
Format
Newspaper/Magazine Article
Publication
Project Syndicate

As long as coal plants are still operating, it is a good idea to require them capture their carbon dioxide emissions. But those designing policies to hasten such practices must tread carefully, lest they unwittingly extend the life of dirtier energy sources.

 

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What the Climate Fight Is Really About

Authors
Gernot Wagner
Date
July 17, 2023
Format
Newspaper/Magazine Article
Publication
Project Syndicate

NEW YORK – Climate change is no longer a future problem. It is here, and the effects are all around. Worse, today’s extreme weather events are just a preview of the pain that awaits humanity in the coming decades, almost regardless of how fast we manage to decarbonize the economy this year or next.

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Global Value Chains in Developing Countries: A Relational Perspective from Coffee and Garments

Authors
Laura Boudreau, Julia Cajal-Grossi, and Rocco Macchiavello
Date
July 1, 2023
Format
Journal Article
Journal
The Journal of Economic Perspectives

There is a consensus that global value chains have aided developing countries' growth. This essay highlights the governance complexities arising from participating in such chains, drawing from lessons we have learned conducting research in the coffee and garment supply chains. Market power of international buyers can lead to inefficiently low wages, prices, quality standards, and poor working conditions. At the same time, some degree of market power might be needed to sustain long-term supply relationships that are beneficial in a world with incomplete contracts.

Read More about Global Value Chains in Developing Countries: A Relational Perspective from Coffee and Garments

Clean Core Thorium Energy and the Role of Nuclear Power in the Low-carbon Transition

Authors
Gernot Wagner
Date
June 29, 2023
Format
Case Study
Publisher
Columbia CaseWorks

In the landscape of low carbon sources of energy, nuclear power stands out as an option that has generated increasing attention and capital investment. Since 2001, nuclear energy production has been in decline, though Clean Core Thorium Energy, led by Mehul Shah, is one of the companies that is bringing nuclear back to the forefront. Founded in 2017, Clean Core is a nascent player in an industry that has a poor reputation among investors.

Read More about Clean Core Thorium Energy and the Role of Nuclear Power in the Low-carbon Transition

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