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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

The concept of brand experience

Authors
Bernd Schmitt
Date
January 1, 2009
Format
Journal Article
Journal
Journal of Brand Management
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Essay: A New Proposal for Loan Modifications

Authors
Christopher Mayer, Edward Morrison, and Tomasz Piskorski
Date
January 1, 2009
Format
Journal Article
Journal
Yale Journal on Regulation

We propose a new three-pronged plan to address the recent harmful flood of foreclosures. Our plan would address the major barriers that inhibit the ability of third-party servicers to modify mortgages the way portfolio lenders are now doing with greater success. The plan provides greater compensation for servicers to perform their duties, removes legal constraints that inhibit modification, and addresses critical second liens that often get in the way of effective mortgage modifications.

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Determining Marketing Accountability: Applying Economics and Finance to Marketing

Authors
Don Sexton, Kamal Sen, and Venu Gorti
Date
January 1, 2009
Format
Chapter
Book
Proceedings of 9th International Marketing Trends Conference

Paper presenting the relationship between economic theory and the financial results of marketing activities.  Included empirical findings based on company data.

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Preserving Slave Families for Profit: Traders' Incentives and Pricing in the New Orleans Slave Market

Authors
Charles Calomiris and Jonathan Pritchett
Date
January 1, 2009
Format
Journal Article
Journal
The Journal of Economic History

We investigate determinants of slave family discounts in the New Orleans slave market. We find large price discounts for families unrelated to scale effects, childcare costs, legal restrictions, or transport costs. We posit that because family members voluntarily cared for each other, sellers sometimes found it advantageous to keep families together (when families included needy or dependent members). Evidence from ship manifests carrying slaves for sale in New Orleans provides direct evidence for selectivity bias in explaining slave family discounts.

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Optimal Filtering of Jump Diffusions: Extracting Latent States from Asset Prices

Authors
Michael Johannes, Nicholas Polson, and Jonathan Stroud
Date
January 1, 2009
Format
Journal Article
Journal
The Review of Financial Studies

This paper provides an optimal filtering methodology in discretely observed continuous-time jump-diffusion models. Although the filtering problem has received little attention, it is useful for estimating latent states, forecasting volatility and returns, computing model diagnostics such as likelihood ratios, and parameter estimation. Our approach combines time-discretization schemes with Monte Carlo methods. It is quite general, applying in nonlinear and multivariate jump-diffusion models and models with nonanalytic observation equations.

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Particle Filtering

Authors
Michael Johannes and Nicholas Polson
Date
January 1, 2009
Format
Chapter
Book
Handbook of Financial Time Series
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Outsourcing service processes to a common service provider under price and time competition

Authors
Gad Allon and Awi Federgruen
Date
December 1, 2008
Format
Working Paper

In many industries, firms consider the option of outsourcing an important service process associated with the goods or services they bring to the market. Often, competing firms outsource this service process to one or more common service suppliers. When they outsource to a common service provider, this gives rise to a service supply chain.

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Book Review: The Politics of Urban Beauty: New York and Its Art Commission (Michele Bogart)

Authors
Lynne Sagalyn
Date
June 1, 2008
Format
Newspaper/Magazine Article
Publication
Journal of Urban Design
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Venture Capital as Human Resource Management

Authors
Charles Calomiris, Antonio Gledson de Carvalho, and Joao Amaro de Matos
Date
May 1, 2008
Format
Journal Article
Journal
Journal of Economics and Business

Venture capitalists add value to portfolio firms by obtaining and transferring information about senior managers across firms over time. Information transfer occurs on a significant scale and takes place both among a single venture capitalist's portfolio firms and between different venture capitalists' firms via a network of venture capitalists, which venture capitalists use to locate and relocate managers. Cross-sectional differences are associated with differences in the intensity with which venture capitalists network.

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