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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

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Strategy Faculty

CBS Faculty Research on Strategy

The Breakup of Nations: A Political Economy Analysis

Authors
Patrick Bolton and Gerard Roland
Date
November 1, 1997
Format
Journal Article
Journal
Quarterly Journal of Economics

This paper develops a model of the breakup or unification of nations. In each nation the decision to separate is taken by majority voting. A basic trade-off between the efficiency gains of unification and the costs in terms of loss of control on political decisions is highlighted. The model emphasizes political conflicts over redistribution policies.

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Consolidation in the Real Estate Industry: Big vs. Strategic? Reflections on the Industry Structure of the Future

Authors
Lynne Sagalyn
Date
October 1, 1997
Format
Journal Article
Journal
The Journal of Real Estate Investment Trusts
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The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Authors
Donald Lehmann, Sunil Gupta, and Carl Mela
Date
May 1, 1997
Format
Journal Article
Journal
Journal of Marketing Research

A study examines the long-term effects of promotion and advertising on consumers' brand choice behavior. Some 8 1/4 years of panel data for frequently purchased packaged goods are used to address 2 questions: 1. Do consumers' responses to marketing mix variables, such as price, change over a long period of time? 2. If yes, are these changes associated with changes in manufacturers' advertising and retailers' promotional policies? Using these results, implications for manufactures' pricing, advertising and promotion policies are drawn.

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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Authors
Bernd Schmitt and Alex Simonson
Date
January 1, 1997
Format
Book
Publisher
Free Press

Marketing Aesthetics offers clear guidelines for harnessing a company's total aesthetic output — its "look and feel" — to provide a vital competitive advantage.

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Valuation, Optimal Asset Allocation, and Retirement Incentives of Pension Plans

Authors
M. Suresh Sundaresan and Fernando Zapatero
Date
January 1, 1997
Format
Journal Article
Journal
Review of Financial Studies

We provide a framework in which we link the valuation and asset allocation policies of defined benefits plans with the lifetime marginal productivity schedule of the worker and the pension plan formula. In turn, we examine the retirement policies that are implied by the primitives of the model and the value of pension obligations. Our model provides an explicit valuation formula for a stylized defined benefits plan. The optimal asset allocation policies consist of the replicating portfolio of the pension liabilities and the growth optimum portfolio independent of the pension liabilities.

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Reflections on the Futures of Marketing

Authors
Donald Lehmann and Katherine E. Jocz
Date
January 1, 1997
Format
Book
Publisher
Cambridge University Press
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Probabilistic analysis of a generalized bin packing problem and applications

Authors
Awi Federgruen and Garrett van Ryzin
Date
January 1, 1997
Format
Journal Article
Journal
Operations Research

We give a unified probabilistic analysis for a general class of bin packing problems by directly analyzing corresponding mathematical programs. In this general class of packing problems, objects are described by a given number of attribute values. (Some attributes may be discrete; others may be continuous.) Bins are sets of objects, and the collection of feasible bins is merely required to satisfy some general consistency properties.

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Probabilistic Analysis of a Combined Aggregation and Math Programming Heuristic for a General Class of Vehicle Routing and Scheduling Problems

Authors
Awi Federgruen and Garrett van Ryzin
Date
January 1, 1997
Format
Journal Article
Journal
Management Science

We propose and analyze a heuristic that uses region partitioning and an aggregation scheme for customer attributes (load size, time windows, etc.) to create a finite number of customer types. A math program is solved based on these aggregated customer types to generate a feasible solution to the original problem. The problem class we address is quite general and defined by a number of general consistency properties.

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Stochastic inventory models with limited production capacity and periodically varying parameters

Authors
Yossi Aviv and Awi Federgruen
Date
January 1, 1997
Format
Journal Article
Journal
Probability in the Engineering and Informational Sciences

We consider a single-item, periodic-review inventory model with uncertain demands in which each period's production volume is limited by a capacity level. The demand distributions, capacity levels, and cost parameters vary according to a periodic pattern. We prove that modified base-stock policies are optimal for the finite-horizon planning model and for both the infinite-horizon discounted and undiscounted cost criterion. We further show that the optimal base-stock levels can be calculated via a simple but efficient value-iteration method.

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