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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

Reactions to Recommendations: When Unsolicited Advice Yields Contrary Responses

Authors
Gavan Fitzsimons and Donald Lehmann
Date
January 1, 2004
Format
Journal Article
Journal
Marketing Science

Recommendations often play a positive role in the decision process by reducing the difficulty associated with choosing between options. However, in certain circumstances recommendations play a less positive and more undesirable role from the perspectives of both the recommending agent or agency and the person receiving the recommendation. Across a series of four studies, we explore consumer response when recommendations by experts and intelligent agents contradict the consumer's initial impressions of choice options.

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Multilateral Strategies to Promote Democracy

Authors
Thomas Corothers, John Cavanagh, Michael Doyle, Sakiko Fukuda-Parr, Andrew Kruper, Adam Przeworski, Mary Robinson, and Joseph Stiglitz
Date
January 1, 2004
Format
Case Study
Publisher
Carnegie Council on Ethics and International Affairs

The purpose of this panel is to make significant headway in assessing and developing multilateral strategies to promote democracy. Throughout, we will focus on constructive avenues for change rather than on critique and lamentation. We begin with two diagnostic questions: What is the state of democratization in the world today? How have strategies for the promotion of democracy changed since September 11, led by the transformed U.S. agenda of war on terror? Here we will discuss recent interventions in Afghanistan and Iraq, as well as new developments in other parts ofthe world.

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Precautionary Saving and Partially Observed Income

Authors
Neng Wang
Date
January 1, 2004
Format
Journal Article
Journal
Journal of Monetary Economics

I propose an intertemporal precautionary saving model in which the agent's labor income is subject to (possibly correlated) shocks with different degrees of persistence and volatility. However, he only observes his total income, not individual components. I show that partial observability of individual components of income gives rise to additional precautionary saving due to estimation risk, the error associated with estimating individual components of income. This additional precautionary saving is higher, when estimation risk is greater.

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Assessing Marketing Strategy Performance

Authors
Donald Lehmann and Christine Moorman
Date
January 1, 2004
Format
Book
Publisher
Cambridge University Press
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Activating Sound and Meaning in Brand Name Evaluations: The Role of Language Proficiency in Bilinguals' Differential Processing

Authors
Shi Zhang and Bernd Schmitt
Date
January 1, 2004
Format
Journal Article
Journal
Journal of Consumer Research

We study linguistic access in a mixed language context by integrating the Bilingual Interactive Activation model and the Language Differential Processing model. We show that highly proficient bilinguals, compared to less proficient bilinguals, activate phonological and semantic representations of the dominant as well as the non-dominant language, and engage in differential processing for different types of scripts (phonetic vs. logographic). For highly proficient bilinguals, language emphasis (Chinese vs.

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Growth Volatility and Financial Liberalization

Authors
Geert Bekaert, Campbell Harvey, and Christian Lundblad
Date
January 1, 2004
Format
Working Paper

We examine the effects of both equity market liberalization and capital account openness on real consumption growth variability. We show that financial liberalization is mostly associated with lower consumption growth volatility. Our results are robust, surviving controls for business-cycle effects, economic and financial development, the quality of institutions, and other variables. Countries that have more open capital accounts experience a greater reduction in consumption growth volatility after equity market openings.

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Pay for Short-Term Performance: Executive Compensation in Speculative Markets

Authors
Patrick Bolton, Jose Scheinkman, and Wei Xiong
Date
January 1, 2004
Format
Working Paper

We argue that the root cause behind the recent corporate scandals associated with CEO pay is the technology bubble of the latter half of the 1990s. Far from rejecting the optimal incentive contracting theory of executive compensation, the recent evidence on executive pay can be reconciled with classical agency theory once one expands the framework to allow for speculative stock markets.

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Network Competition with Heterogeneous Customers and Calling Patterns

Authors
Wouter Dessein
Date
January 1, 2004
Format
Journal Article
Journal
Information Economics and Policy

The telecommunications industry is a fragmented market, characterized by a tremendous amount of customer heterogeneity. This paper shows how such customer heterogeneity dramatically affects nonlinear pricing strategies: (i) First, if there are unbalanced calling patterns between different customer types, networks make larger profits on the least attractive customers. In addition, the nature of the calling pattern substantially affects how networks discriminate implicitly between different customer types.

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A general equilibrium model for industries with price and service competition

Authors
Fernando Bernstein and Awi Federgruen
Date
January 1, 2004
Format
Journal Article
Journal
Operations Research

This paper develops a stochastic general equilibrium model for an oligopoly, in which all inventory constraint parameters are endogenously determined. We propose several systems of demand processes whose distributions are dunctions of all retailers' prices and all retailers' service levels. We proceed with the investigation of the equilibrium behavior of infinite-horizon models for industries facing this type of generalized competition, under demand uncertainty.

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