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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

Is Your Business Strategy Shaping Your Strategic Account Program?

Authors
Peter Mathias and Noel Capon
Date
January 1, 2004
Format
Journal Article
Journal
Velocity

Many Strategic Account Programs are disconnected from the firm's strategic objectives and market place realities. If the Strategic Account Program is not central to your company's strategy formulation and implementation processes, it will have difficulty securing active senior management sponsorship and support. The Strategic Account Program then degenerates into a sales program and salespeople have difficulty getting alignment and commitment from other company functions.

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The Statistical and Economic Role of Jumps in Continuous-Time Interest Rate Models

Authors
Michael Johannes
Date
January 1, 2004
Format
Journal Article
Journal
The Journal of Finance

This paper analyzes the role of jumps in continuous-time short rate models. I first develop a test to detect jump-induced misspecification and, using Treasury bill rates, find evidence for the presence of jumps. Second, I specify and estimate a nonparametric jump-diffusion model. Results indicate that jumps play an important statistical role. Estimates of jump times and sizes indicate that unexpected news about the macroeconomy generates the jumps. Finally, I investigate the pricing implications of jumps.

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The Role of Online Buying Experience as a Competitive Advantage: Evidence from Third-Party Ratings for E-Commerce Firms

Authors
Suresh Kotha, Shivaram Rajgopal, and Mohan Venkatachalam
Date
January 1, 2004
Format
Journal Article
Journal
Journal of Business

This study examines whether the quality of online buying experience represents a competitive advantage for Internet firms focused on business to consumer e-commerce (“e-commerce” firms). Forrester Research, a consulting firm, estimates that revenues in the business to consumer segment will grow from $20 billion in 1999 to $184 billion by 2004. Such explosive growth is due, in part, to the superior shopping experiences that new e-commerce firms offer.

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Leveraging Information Across Categories

Authors
Raghuram Iyengar, Asim Ansari, and Sunil Gupta
Date
December 1, 2003
Format
Journal Article
Journal
Quantitative Marketing and Economics

Companies are collecting increasing amounts of information about their customers. This effort is based on the assumption that more information is better and that this information can be leveraged to predict customers' behavior in a variety of situations and product categories. For example, information about a customer's purchase behavior in one category can be helpful in predicting his potential behavior in a related category, which in turn could help a firm in its cross-selling efforts.

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Fundamentals, Panics, and Bank Distress During the Depression

Authors
Charles Calomiris and Joseph Mason
Date
December 1, 2003
Format
Journal Article
Journal
American Economic Review

We assemble bank-level and other data for Fed member banks to model determinants of bank failure. Fundamentals explain bank failure risk well. The first two Friedman-Schwartz crises are not associated with positive unexplained residual failure risk, or increased importance of bank illiquidity for forecasting failure. The third Friedman-Schwartz crisis is more ambiguous, but increased residual failure risk is small in the aggregate. The final crisis (early 1933) saw a large unexplained increase in bank failure risk.

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Revenue Premium as an Outcome Measure of Brand Equity

Authors
Kusum Ailawadi, Donald Lehmann, and Scott Neslin
Date
October 1, 2003
Format
Journal Article
Journal
Journal of Marketing

The authors propose that the revenue premium a brand generates compared with that of a private label product is a simple, objective, and managerially useful product-market measure of brand equity. The authors provide the conceptual basis for the measure, compute it for brands in several packaged goods categories, and test its validity. The empirical analysis shows that the measure is reliable and reflects real changes in brand health over time.

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Sequential Parameter Estimation in Stochastic Volatility Jump-Diffusion Models

Authors
Michael Johannes, Nicholas Polson, and Jonathan Stroud
Date
August 1, 2003
Format
Working Paper

This paper considers the problem of sequential parameter and state estimation in stochastic volatility jump diffusion models. We describe the existing methods, the particle and practical filter, and then develop algorithms to apply these methods to the case of stochastic volatility models with jumps. We analyze the performance of both approaches using both simulated and S and P 500 index return data. On simulated data, we find that the algorithms are both effective in estimating jumps, volatility, and parameters.

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The Impact of Jumps in Equity Index Volatility and Returns

Authors
Bjorn Eraker, Michael Johannes, and Nicholas Polson
Date
June 1, 2003
Format
Journal Article
Journal
Journal of Finance

This paper examines continuous-time stochastic volatility models incorporating jumps in returns and volatility. We develop a likelihood-based estimation strategy and provide estimates of parameters, spot volatility, jump times, and jump sizes using S&P 500 and Nasdaq 100 index returns. Estimates of jump times, jump sizes, and volatility are particularly useful for identifying the effects of these factors during periods of market stress, such as those in 1987, 1997, and 1998. Using formal and informal diagnostics, we find strong evidence for jumps in volatility and jumps in returns.

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Consequences of Bank Distress during the Great Depression

Authors
Charles Calomiris and Joseph Mason
Date
June 1, 2003
Format
Journal Article
Journal
The American Economic Review

This article provides the first comprehensive econometric analysis of the causes of bank distress during the Depression. We assemble bank-level data for virtually all Fed member banks, and combine those data with county-level, state-level, and national-level economic characteristics to capture cross-sectional and inter-temporal variation in the determinants of bank failure.

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