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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

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Strategy Faculty

CBS Faculty Research on Strategy

Why Do Airlines Schedule Their Flights to Systematically Arrive Late?

Authors
Christopher Mayer and Todd Sinai
Date
May 1, 2003
Format
Working Paper

Airlines typically claim that air traffic delays are due to such adverse factors as weather or airport congestion. Although such factors are predictable on average, airlines often fail to account for them in setting schedules. Using data on nearly 67 million flights between 1988 and 2000, we show that airlines schedule flight times well below expected travel time. Although much of the variation in travel time across seasons or years is due to deviations in average push-back delays—aircraft leaving their gates late—airlines do not account for push-back delays in setting their schedules.

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Pricing Collateralized Swaps

Authors
M. Suresh Sundaresan and Michael Johannes
Date
March 1, 2003
Format
Working Paper

Interest rate swap pricing theory traditionally views swaps as portfolios of forward contracts with net swap payments discounted using the LIBOR curve. Current market practices of marking-to-market and collateralization question this view. Collateralization and marking-to-market affects discounting of swap payments (through altered default characteristics) and introduces intermediate cash-flows. This paper provides a theory of swap valuation under collateralization and we find evidence supporting the presence of costly collateral.

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Multigeneration Innovation Diffusion: The Impact of Intergeneration Time

Authors
Jae H. Pae and Donald Lehmann
Date
January 1, 2003
Format
Journal Article
Journal
Journal of the Academy of Marketing Science

This research focuses on the diffusion patterns of the adjacent generations of technology and its relation to the time that elapses between them (intergeneration time). The authors analyze 45 new technologies in 15 industries and find that the adoption curves systematically vary across generations from 2 years for dynamic random-access memory (DRAM) chips to more than 30 years for steelmaking. The longer the intergeneration time, the slower the adoption of the subsequent technology.

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Behavioral Finance and Markets

Authors
Gur Huberman
Date
January 1, 2003
Format
Chapter
Book
Cognitive Processes and Economic Behavior

The chapter has two main sections. The first one describes various violations of the Law of One Price. The section that follow it considers a related, but very different and fundamental issue: Why do people trade?

Find the book in which this chapter appeared at Taylor & Francis. Many Taylor & Francis and Routledge books are also now available as eBooks at tandfebooks.com.

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Network Competition in Nonlinear Pricing

Authors
Wouter Dessein
Date
January 1, 2003
Format
Journal Article
Journal
RAND Journal of Economics

Previous research, assuming linear pricing, has argued that telecommunications networks may use a high access charge as an instrument of collusion. I show that this conclusion is difficult to maintain when operators compete in nonlinear pricing: (i) As long as subscription demand is inelastic, profits can remain independent of the access charge, even when customers are heterogeneous and networks engage in second-degree price discrimination.

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Pricing and replenishment strategies in a distribution system with competing retailers

Authors
Fernando Bernstein and Awi Federgruen
Date
January 1, 2003
Format
Journal Article
Journal
Operations Research

We consider a two-echelon distribution system in which a supplier distributes a product to N competing retailers. The demand rate of each retailer depends on all of the retailers' prices, or alternatively, the price each retailer can charge for its product depends on the sales volumes targeted by all of the retailers. The supplier replenishes his inventory through orders (purchases, production runs) from an outside source with ample supply. From there, the goods are transferred to the retailers.

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Managing Strategic Customer Relationships as Assets: Developing Customer Relationship Capital

Authors
Peter Mathias and Noel Capon
Date
January 1, 2003
Format
Journal Article
Journal
Velocity

Increasingly, the greatest source of economic value for many companies is a set of intangible assets that, typically, are not reflected on their balance sheets. Whereas for B2C companies these intangible assets are often dominated by brand value, for many B2B companies these assets are a set of relationships with a core group of powerful customers. When these relationships are well-developed and ongoing, they produce sustainable returns to shareholders.

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R&D, Marketing, and the Success of Next-Generation Products

Authors
Elie Ofek and Miklos Sarvary
Date
January 1, 2003
Format
Journal Article
Journal
Marketing Science

This paper studies dynamic competition in markets characterized by the introduction of technologically advanced next-generation products. Firms invest in new product effort in an attempt to attain industry leadership, thus securing high profits and benefiting from advantages relevant for the success of future product generations. The analysis reveals that when the current leader possesses higher research and development (R&D) competence, it tends to invest more in R&D than rivals and to retain its lead position.

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Customer experience management: Erfahrungen gestalten und Kundennutzen schaffen

Authors
Bernd Schmitt
Date
January 1, 2003
Format
Chapter
Book
Total Customer Experience Management: Kundennutzen umfassend erlebbar machen!
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