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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

Structural Planning Under Controllable Business Risk

Authors
Enrique Arzac
Date
December 1, 1975
Format
Journal Article
Journal
Journal of Finance

In his fundamental works and Douglas Vickers integrates the production, investment and financing decisions of the firm into a useful and illuminating model. He deals with uncertainty using risk-adjusted capitalization and interest rates, assumes constant business risk and treats financial risk as a function of leverage. This paper extends Vickers' analysis by allowing business risk to depend on production and investment decisions.

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Pricing and Forecasting in an Oligopoly Firm

Authors
Noel Capon, John Farley, and James Hulbert
Date
January 1, 1975
Format
Journal Article
Journal
Journal of Management Studies

This research paper presents an in-depth study of two systems developed by a British oligopolist's one system for sales volume forecasting, the other system for day-to-day decisions on pricing. The paper describes two decision systems employed by a firm in an industry characterized as undifferentiated oligopoly; the development of terms of trade to suit market conditions and of short-term expectations with regard to volumes.

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A Cluster Analytic Approach to Market Response Functions

Authors
Don Sexton
Date
February 1, 1974
Format
Journal Article
Journal
Journal of Marketing Research

Article reprinted with permission from the Journal of Marketing Research, published by the American Marketing Association, Don Sexton, 11, no. 1 (February 1974), pp. 109-14.

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Marketing and Management Science

Authors
William A. Clark and Don Sexton
Date
January 1, 1970
Format
Book
Publisher
Irwin

Historically, when a major new type of machine has been built, men have at first been too apprehensive about what it would do to them immediately. Then, after it has been around for a while and hasn?t put them out of work, they have become too complacent about what its longer term effects would be. Today, many marketers behave as though they were in the stage of overcomplacency about the long-range impact of the computer. They seem sure it is not a near-term threat, so they give it mostly mundane chores and, in a sense, assume it will always be simply a routine data processor.

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On Information Design in Games

Authors
Laurent Mathevet, Jacopo Perego, and Ina Taneva
Date
Format
Journal Article
Journal
Journal of Political Economy

Information provision in games influences behavior by affecting agents' beliefs about the state, as well as their higher-order beliefs. We first characterize the extent to which a designer can manipulate agents' beliefs by disclosing information. We then describe the structure of optimal belief distributions, including a concave-envelope representation that subsumes the single-agent result of Kamenica and Gentzkow (2011). This result holds under various solution concepts and outcome selection rules.

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Media Competition and Social Disagreement

Authors
Jacopo Perego and Sevgi Yuksel
Date
Format
Journal Article
Journal
Econometrica

We study the competitive provision and endogenous acquisition of political information. Our main result identifies a natural equilibrium channel through which a more competitive market decreases the efficiency of policy outcomes. A critical insight we put forward is that competition among information providers leads to informational specialization: firms provide relatively less information on issues that are of common interest and relatively more information on issues on which agents’ preferences are heterogeneous.

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Beyond the Balance Sheet Model of Banking: Implications for Bank Regulation and Monetary Policy

Authors
Greg Buchak, Gregor Matvos, Tomasz Piskorski, and Amit Seru
Date
Forthcoming
Format
Journal Article
Journal
Journal of Political Economy

Bank balance sheet lending is commonly viewed as the predominant form of lending. We document and study two margins of adjustment that are usually absent from this view using microdata in the $10 trillion U.S. residential mortgage market. We first document the limits of the shadow bank substitution margin: shadow banks substitute for traditional “deposit-taking” banks in loans which are easily sold, but are limited from activities requiring on-balance-sheet financing.

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Metaverse-TV: Promise, Disappointment, and Opportunity

Authors
Eli Noam
Date
Forthcoming
Format
Working Paper
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Delegation in Hiring: Evidence from a Two-Sided Audit

Authors
Bo Cowgill and Patryk Perkowski
Date
Forthcoming
Format
Journal Article
Journal
Journal of Political Economy: Microeconomics

Firms increasingly delegate job screening to third-party recruiters, who must not only satisfy employers' demand for different types of candidates, but also manage yield by anticipating candidates' likelihood of accepting offers. We study how recruiters balance these objectives in a novel, two-sided field experiment. Our results suggest that candidates' behavior towards employers is very correlated, but that employers' hiring behavior is more idiosyncratic.

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