Recently Featured Research Articles

Award-winning research from Professor Laura Doval tackles the “limited commitment” problem in economics, offering a model that helps governments and firms adjust rules and strategies based on new information over time.

Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally. Research with pioneering companies reveals four key opportunities: gen AI supports existing practices by making them faster and more scalable; replaces traditional methods with synthetic data that can match conventional results with greater accuracy; fills insight gaps by providing evidence for decisions previously based on intuition; and creates innovative applications like digital twins for testing customer interactions. Survey data shows 45% of market researchers already use gen AI, with most employing it to analyze transcripts and data. While acknowledging limitations around bias and representativeness, this framework helps business leaders navigate gen AI's transformative potential in gathering customer and market insights more efficiently and effectively than ever before.

During a conversation hosted by Columbia Business School’s Distinguished Speaker Series, the multinational retailer’s Chief People Officer shared how leaders can use AI and people-first strategies to drive workplace innovation and resilience.

Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.

During a Columbia AI Summit satellite workshop, faculty shared cutting-edge research on the opportunities and challenges of AI in business decision-making.

Insights shared at Columbia University’s AI Summit show how the technology is redefining the creative process and influencing executive decision making.

The Digital Future Initiative kicked off its BIZTech Lectures series with a discussion exploring AI’s impact on business operations, financial efficiency, and technological adaptation.

Professors Stephan Meier and Todd Jick share their latest insights on how AI is reshaping the workplace and transforming the future of work, and why a human-centric approach is key to success. 

In her book Mindmasters, Professor Sandra Matz shows how big data can offer key insights into the most intimate aspects of our psyche.

AI and automation are revolutionizing sales, from lead generation to deal closing. As go-to-market engineers replace traditional sales roles and AI agents take over repetitive tasks, businesses must adapt or risk being left behind.

Analyzing the language of social media users reveals surprising predictors of fake news sharing, offering new strategies to curb misinformation and foster healthier online communities.

Listen to Ida Liu, Global Head of Citi Private Bank, in conversation with Lulu C. Wang ’83, Founder and CEO of Tupelo Capital Management, as they discuss how to successfully navigate the changes reshaping finance and wealth management.

New insights from Professor Bruce Kogut and his co-researchers reveal how partisan leanings influence academic economics, shaping both research outputs and policy recommendations.

Leaders in the financial services industry are harnessing AI to increase productivity, enhance human decision-making, and drive innovation.

AI is here to stay, and it's essential for us to continue experimenting and sharing insights to shape the future of business school education, says Professor Shivaram Rajgopal.