Leadership
Disney Shares the Secret of Happiness
Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.
Featured Articles
Brand Talk Articles
Business and Society, Entrepreneurship, Leadership, Marketing
Pauline Brown on “The Other AI” That Will Transform Business
BRITE ’20 speaker and former Chairman of LVMH N.A. teaches that Aesthetic Intelligence, or “The Other AI,” is key to sustaining long-term competitive advantage in any type of business.
Business and Society, Entrepreneurial Leadership, Healthcare, Marketing
Norman de Greve: From Purpose to Action
For Norman de Greve, (Chief Marketing Officer, CVS Health; BRITE ’20 Speaker), staying true to CVS Health’s brand purpose has had a significant impact on business as usual.
Marketing, Media and Technology, Technology
Julie DeTraglia: On the Front Lines of the Streaming Wars
For Julie DeTraglia (VP, Head of Research and Insights, Hulu; BRITE ’20 Speaker), the most competitive year yet in the streaming wars presents an opportunity for Hulu to innovate boldly and stay true to their user-based approach.
Chazen Global Insights, Media and Technology
Coke vs Pepsi: The Battle to Avoid Fizzing Out
Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”
Marketing
Could Blockchain Technology Combat Ad Fraud?
Babs Rangaiah (Executive Partner, IBM iX; BRITE '18 speaker) is leading IBM’s efforts with Unilever to create a blockchain for media buying. The implications across the digital advertising supply chain could be monumental.
Strategy
The Biggest Threat to Brand Reputation?
The Center on Global Brand Leadership caught up with BRITE ’18 speaker Allison Cerra, Chief Marketing Officer at McAfee, to discuss McAfee’s bold rebranding move, the single biggest threat to a brand’s reputation, women’s leadership in tech, and more.
Media and Technology
Peter Weingard (NY Public Radio) at the Forefront of Media Innovation
Peter Weingard (CMO, NY Public Radio) talks to the Brand Center about best practices for being agile, the state of the media industry, and upcoming innovations in technology and society.
Chazen Global Insights, Strategy
Taking Health Monitoring Wearables up the Next Step
Kenzen Founder and BRITE '17 speaker Sonia Sousa is determined to find out what makes the human body tick.
Entrepreneurship
The Beautycounter Advantage: Pro Commerce and Pro Regulation
Pro-regulation and pro-commerce? It's possible. Gregg Renfrew, Founder and CEO of Beautycounter explains how, and why it could be a positive thing for your business.
Entrepreneurship
Thinking with AND: Insights from KIND’s story
“I’m a confused Mexican Jew.” So says Daniel Lubetzky, Founder and CEO of KIND Snack, in his very personal interview with Columbia faculty member David Rogers at BRITE ’16. Their discussion touched on the many ideas behind KIND Snacks, from the beginnings of the company, to the strategic thinking that forces Lubetzky to stay away from false compromises, to his thoughts on brands and purpose.
CMO insights from IBM’s Global C-suite Study
For more than a decade, IBM has built upon research to produce its C-suite Studies series, one of the largest collections of C-level executive insights. Its latest research Stepping Up to the Challenge: cmo Insights from the Global C-Suite Study focuses on how cmos “are helping their enterprises become more ‘customer-activated.’”
Leadership
Reflections on Business, Leadership, and Branding: Shelly Lazarus ’70
Much has changed in the world of advertising from the picture painted by Mad Men. Shelly Lazarus ’70, Chairman Emeritus, Ogilvy & Mather, was one of the women helping pioneer these changes.