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Brand Talk

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Featured Articles

Leadership
Date
March 20, 2023
Placeholder Hermes logo in white on a hunter green background
Leadership

Disney Shares the Secret of Happiness

Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.
  • Read more about Disney Shares the Secret of Happiness about Disney Shares the Secret of Happiness
Chazen Global Insights, Strategy
Date
January 21, 2010
Article Photo Image, The Sacred Made Real
Chazen Global Insights, Strategy

Innovation in Curation

Bern Schmitt discusses innovations in museum curation. For decades, curating a show in a museum meant putting the works of art together.
  • Read more about Innovation in Curation about Innovation in Curation
Chazen Global Insights, Media and Technology, Technology
Date
July 22, 2010
Article Photo Image
Chazen Global Insights, Media and Technology, Technology

Verizon Rebrands Itself for the Digital Age

How Verizon is adapting to the modern digital era. Honing in on the importance of digital access to today’s customers.
  • Read more about Verizon Rebrands Itself for the Digital Age about Verizon Rebrands Itself for the Digital Age
Chazen Global Insights, Media and Technology
Date
September 16, 2013
Article Photo Image
Chazen Global Insights, Media and Technology

3D Printing Puts the Means of Production in Your Hands

Bre Pettis, founder and CEO of MakerBot, sums up the company’s mission as “creating tools for creative explorers to change the world.”
  • Read more about 3D Printing Puts the Means of Production in Your Hands about 3D Printing Puts the Means of Production in Your Hands
Chazen Global Insights, Strategy
Date
September 08, 2010
Photo Image of David Rogers
Chazen Global Insights, Strategy

Pop Tarts’ Online Fan Base Comes to Life

How PopTarts is making their brand more accessible to consumers. I was interviewed about the new Pop Tarts World Store that just opened up.
  • Read more about Pop Tarts’ Online Fan Base Comes to Life about Pop Tarts’ Online Fan Base Comes to Life

Brand Talk Articles

Leadership
Date
October 15, 2009
Article Photo Image
Leadership

Four Things the FTC Can Do To Fix Its Assault on Free Speech

David Rogers discusses what the new FTC regulations mean for free speech.
  • Read more about Four Things the FTC Can Do To Fix Its Assault on Free Speech about Four Things the FTC Can Do To Fix Its Assault on Free Speech
Chazen Global Insights, Media and Technology
Date
October 02, 2009
Photo Image of Chris Dixon and George Duverger
Chazen Global Insights, Media and Technology

It’s Time for the New York Tech Community to Brand Itself

This week I attended my first Clickable Interesting Cafe event with Fred Wilson, a VC and principal of Union Square Ventures, providing the talk.
  • Read more about It’s Time for the New York Tech Community to Brand Itself about It’s Time for the New York Tech Community to Brand Itself
Chazen Global Insights, Strategy
Date
September 09, 2009
Photo Image of Bernd Schmitt
Chazen Global Insights, Strategy

9/9/99 Ten Years Later

9/9/99 was the date of the experiential kick-off event for the Center on Global Brand Leadership that I have been directing at Columbia Business School ever since. 
  • Read more about 9/9/99 Ten Years Later about 9/9/99 Ten Years Later
Leadership
Date
August 19, 2009
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Leadership

Brands Both Big and Small Can Inspire Their Community

How BRITE Attendee Abby Strunk uses branding to make a difference in her community.
  • Read more about Brands Both Big and Small Can Inspire Their Community about Brands Both Big and Small Can Inspire Their Community

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