Leadership
Disney Shares the Secret of Happiness
Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.
Featured Articles
Brand Talk Articles
Media and Technology
Microsoft’s HoloLens Brings the Digital World Off the Screen
In June of 2015, at the Electronic Entertainment Expo in Los Angeles, Microsoft presented a demo (below) of what it is like to play Minecraft using HoloLens. The audience was amazed as the digitized world came off the screen and became an overlay on the real world.
Chazen Global Insights, Media and Technology
Does Unlimited Streaming Music Have a Model That Will Last?
Part Two of the Streaming Music Series (for Part 1 click here): Will the music streaming subscription model last and is there money in it?
Chazen Global Insights, Media and Technology
Could Streaming Music Prevent an Industry Swan Song?
How music streaming services such as Rhapsody, iTunes, and Spotify have changed the way music is consumed.
Chazen Global Insights, Media and Technology
145 Years Young: Digital Innovation at The Met
At the BRITE '15 conference, Sree Sreenivasan, former Columbia Chief Digital Officer and now the first Chief Digital Officer of the Metropolitan Museum of Art shares what it’s like to run a 70-person digital agency inside a 145-year-old global institution.
Chazen Global Insights, Strategy
CVS Kicks the Habit and Sticks to Selling Good Heath
CVS chooses to stick to its mission of providing health care services and promoting health by removing cigarettes from its shelves.
Chazen Global Insights, Social Enterprise
Enhancing Consumer Performance in Idea Generation
An overview of Olivier Toubia and Lan Luo's Fostering Consumer Performance in Idea Generation and their exploration of consumer ideation.
Chazen Global Insights, Strategy
Warby Parker: Oversharing as a Business Strategy
Neil Blumenthal and his business partners – David Gilboa, Andrew Hunt, and Jeffrey Raider – believed the eyewear industry wasn’t responding to customer needs and found an innovative solution to meet those needs.
Chazen Global Insights, Social Enterprise
#BoysGotGame
With the ability for women to anonymously rate and describe their exes, flings, or male friends, the new app Lulu is soon to reign the dating app world.
Strategy
Kate Spade New York: Innovating the 360° Experience
Kate Spade has been and continues to be a leader in innovation by creating new ways for consumers to experience their stores and products.
Chazen Global Insights, Strategy
RESEARCH: The Temperature Premium Effect
Consumer purchasing behaviors are influenced by real-world environmental factors, such as temperature.
Chazen Global Insights, Strategy
The Hunt for ROI from Social Media: A BRITE ’14 Panel
How can social media best impact a firm's revenue? This panel tackles the question.
Chazen Global Insights, Media and Technology
Why Big Data Is So Hard for Companies
5 lessons for CEOs, CMOs, and CIOs struggling with big data initiatives.