Leadership
Disney Shares the Secret of Happiness
Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.
Featured Articles
Brand Talk Articles
Chazen Global Insights, Media and Technology
3D Printing Puts the Means of Production in Your Hands
Bre Pettis, founder and CEO of MakerBot, sums up the company’s mission as “creating tools for creative explorers to change the world.”
Chazen Global Insights, Media and Technology
Showrooming and the Rise of the Mobile-Assisted Shopper
A look into the research of consumers shopping on their mobile devices.A look into the research of consumers shopping on their mobile devices.
Chazen Global Insights, Social Enterprise
Case Study: Woori’s OneDo Strategy to Become a Top Asian Bank
How Woori Financial Group is making its way to becoming one of the top financial institutions in Asia.
Chazen Global Insights, Media and Technology
BRITE ’13 Will be Live Streamed!
Join us in the live-streaming of BRITE '13.
Chazen Global Insights, Social Enterprise
Hittin’ the Tracks, Converse-Style
Converse steps outside of its usual role to give back to its consumers.
Chazen Global Insights, Strategy
The Power of Knowing Your Consumers’ Habits
BRITE speaker Charles Duhigg explains how knowing your customer will make you more profitable.
Chazen Global Insights, Media and Technology
To gTLD or to Not gTLD?
See why companies are choosing to "dotBrand" themselves.
Chazen Global Insights, Social Enterprise
Driving Social Change in Lebanon
How one company is changing the way we treat one of the most common problems in society: Road Rage.
Chazen Global Insights, Strategy
It’s a Wrap! BRITE ’12 Conference
A successful BRITE '12 Conference!
Chazen Global Insights, Entrepreneurial Leadership, Strategy
Relevance Over Reach, says GE Digital Chief
BRITE Speaker Linda Boff speaks about building relationships with your consumers.
Chazen Global Insights, Strategy
Research: The Cost of a Queue
Learn how the length of the queue impacts a customer's purchasing behavior.
Entrepreneurship
Feeling the Future: The Emotional Oracle Effect
Can trusting in your gut feeling predict future outcomes?