Leadership
Disney Shares the Secret of Happiness
Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.
Featured Articles
Brand Talk Articles
Media and Technology
Do consumers view technology as magic?
How today's consumer industries are shaped by the use of technology.
Chazen Global Insights, Strategy
Domino’s Wins By Eating a Little Humble Pie
BRITE Speaker Russell Weiner discusses how Domino's Pizza used their harshest critics to their benefit.
Entrepreneurial Leadership, Technology
Case Study: The Scrap Over Scrabulous
Case study on the fight between two similiar games.
Marketing
The Network Is Your Customer Book Launch Event (Jan 26)
David Rogers's book launch as part of the Sobel-BRITE Event Series.
Marketing
Executing a Global Strategy, Locally: Lessons from The World’s Local Bank
How HSBC is leading the way in changing how banks brand and market themselves.
Chazen Global Insights, Strategy
The [Woman] Is Your Customer
A look at the role of women in the marketplace.
Leadership
Is Web Video on the Crux of Seriously Challenging Cable?
When you’re at home and thinking about watching your favorite TV shows and movies, is your TV remote the only device you grab?
Economics and Policy
Encounters in the Global Experience Economy: Matsuhisa Athens
A first-hand account of experiencing the global economy.
Chazen Global Insights, Strategy
Pop Tarts’ Online Fan Base Comes to Life
How PopTarts is making their brand more accessible to consumers. I was interviewed about the new Pop Tarts World Store that just opened up.
Business and Society, Social Enterprise
Lessons from the Summer’s Biggest Brand Stories
Tips to learn from some of these big name companies. There’s nothing like a strong dose of crisis to test a brand positioning.
Chazen Global Insights, Strategy
Open vs. Closed Innovation: How Much Evil Is Just Right?
See how Apple and Google are approaching the idea of open vs. closed innovation.
Chazen Global Insights, Media and Technology
What Media Want vs What Customers Want
Differences in what appeals to media companies versus media consumers.