Leadership
Disney Shares the Secret of Happiness
Jeff James, General Manager of the Disney Institute, comments on Disney's success and how Disney strives to help other companies' brand experiences.
Featured Articles
Brand Talk Articles
Chazen Global Insights, Media and Technology, Technology
Verizon Rebrands Itself for the Digital Age
How Verizon is adapting to the modern digital era. Honing in on the importance of digital access to today’s customers.
Leadership
9 Themes from the BRITE ’10 Conference
Our Center on Global Brand Leadership recently wrapped up this year’s annual 2-day BRITE conference at Columbia Business School.
Leadership
Business Models Based on Sharing
How BRITE Speaker Robin Chase changed the transporation industry with her founding of Zipcar.
Chazen Global Insights, Strategy
Culture Eats Strategy for Lunch
BRITE Speaker Dwayne Spradlin discusses how the culture is essential to making innovation work.
Business and Society, Entrepreneurship
How Brand Helps Predict the Future Value of a Business
How current branding can affect a company's future value and worth. How much is an organization’s brand worth?
Leadership
Building Online Communities For Insight, Advocacy
How to build a successful community. Before Facebook, were you part of a community? Did you share pictures of your vacation with your friends?
Chazen Global Insights, Media and Technology
“There’s Nothing Like a Hanging in the Morning…”
BRITE Speaker Vivian Schiller shares her thoughts on the journalism industry today.
Entrepreneurial Leadership
Haircuts as Inspiration
BRITE Speaker Bernd Schmitt discusses the importance of rethinking.
Chazen Global Insights, Strategy
Innovation in Curation
Bern Schmitt discusses innovations in museum curation. For decades, curating a show in a museum meant putting the works of art together.
Leadership
Why We Must Suffer Bad Business Jargon
David Rogers answers the question we've all been thinking: Why do we suffer such terrible verbiage in business?
Leadership
Something That Would Change Everything
Bernd Schmitt presents how mind reading would change the world, and it's not for the better.
Leadership, Marketing
Beware of Marketers Bearing Plans to Reach “Influencers”
David Rogers shares his take on the idea of influencing customer networks.