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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

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Strategy Faculty

CBS Faculty Research on Strategy

Using the brand experience scale to profile consumers and predict consumer behavior

Authors
Lia Zarantonello and Bernd Schmitt
Date
January 1, 2010
Format
Journal Article
Journal
Journal of Brand Management
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New Product Development

Authors
Olivier Toubia
Date
January 1, 2010
Format
Chapter
Book
The Handbook of Technology Management, vol. 1

We review a selected set of tools and frameworks for customer-centric new product development. We structure our review around the typical steps of the new product development process: opportunity identification, idea generation, design, testing, and launch. The list of topics addressed in this chapter is by no means exhaustive. We focus on topics which tend to be more recent and to present opportunities for further development and research.

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Inventory subsidy versus supplier trade credit in decentralized supply chains

Authors
Awi Federgruen and Min Wang
Date
January 1, 2010
Format
Working Paper
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The Political Lessons of Depression-Era Banking Reform

Authors
Charles Calomiris
Date
January 1, 2010
Format
Journal Article
Journal
Oxford Review of Economic Policy

The banking legislation of the 1930s took very little time to pass, was unusually comprehensive, and unusually responsive to public opinion. Ironically, the primary motivations for the main bank regulatory reforms in the 1930s (Regulation Q, the separation of investment banking from commercial banking, and the creation of federal deposit insurance) were to preserve and enhance two of the most disastrous policies that contributed to the severity and depth of the Great Depression — unit banking and the real bills doctrine.

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Executive Compensation and Risk Taking

Authors
Patrick Bolton, Hamid Mehran, and Joel Shapiro
Date
January 1, 2010
Format
Working Paper

This paper studies the connection between risk taking and executive compensation in financial institutions.

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Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling

Authors
Kinshuk Jerath, Serguei Netessine, and Senthil Veeraraghavan
Date
January 1, 2010
Format
Journal Article
Journal
Management Science

Companies in a variety of industries (e.g., airlines, hotels, theaters) often use last-minute sales to dispose of unsold capacity. Although this may generate incremental revenues in the short term, the long-term consequences of such a strategy are not immediately obvious: More discounted last-minute tickets may lead to more consumers anticipating the discount and delaying the purchase rather than buying at the regular (higher) prices, hence potentially reducing revenues for the company.

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Optimal procurement strategies under general trade credit schemes

Authors
Awi Federgruen and Min Wang
Date
January 1, 2010
Format
Working Paper
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The impact of mergers and acquisitions in price competition models

Authors
Awi Federgruen and Margaret Pierson
Date
January 1, 2010
Format
Working Paper
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The capacity service level trade-off

Authors
Awi Federgruen and Gad Allon
Date
January 1, 2010
Format
Working Paper
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