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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

L-Shares: Rewarding Long-term Investors

Authors
Patrick Bolton and Frederic Samama
Date
September 1, 2010
Format
Working Paper

We argue that a fundamental reason for the short-term perspective of corporate executives is the short-term orientation of shareholders themselves and the financial markets that drive the performance benchmarks of CEOs. Although some shareholders are prepared to take a more long-term view they are generally not rewarded for their loyalty to the company.

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Bayesian computation in finance

Authors
Satadru Hore, Michael Johannes, Hedibert Lopes, Robert McColluch, and Nicholas Polson
Date
August 1, 2010
Format
Chapter
Book
Frontiers of Statistical Decision Making and Bayesian Analysis

In this paper we describe the challenges of Bayesian computation in Finance. We show that empirical asset pricing leads to a nonlinear non-Gaussian state space model for the evolutions of asset returns and derivative prices. Bayesian methods extract latent state variables and estimate parameters by calculating the posterior distributions of interest. We describe the use of direct estimation methods such as Markov chain Monte Carlo (MCMC) and sequential Monte Carlo (SMC) methods based on particle filtering (PF).

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Optimal Mortgage Design

Authors
Tomasz Piskorski and Alexei Tchistyi
Date
August 1, 2010
Format
Journal Article
Journal
Review of Financial Studies

This article studies optimal mortgage design in a continuous-time setting with volatile and privately observable income, costly foreclosure, and a stochastic market interest rate. We show that the features of the optimal mortgage are consistent with an option adjustable-rate mortgage (option ARM). Under the optimal contract, the borrower is given discretion of how much to repay until his balance reaches a certain limit. The default rates and interest rate payment on the mortgage correlate positively with the market interest rate.

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How does perceived firm innovativeness affect the consumer?

Authors
W. Kunz, Bernd Schmitt, and Alan Meyer
Date
August 1, 2010
Format
Journal Article
Journal
Journal of Business Research

We present a broad-based, consumer-centric view of innovation — referred to as "perceived firm innovativeness" (PFI). PFI is conceptualized as the consumer's perception of an enduring firm capability that results in novel, creative, and impactful ideas and solutions. We develop and validate a PFI scale and show that PFI impacts consumer loyalty via two processing routes: a functional-cognitive route and an affective-experiential route.

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Store Within a Store

Authors
Kinshuk Jerath and Z. John Zhang
Date
August 1, 2010
Format
Journal Article
Journal
Journal of Marketing Research

On a visit to any major U.S. department store, consumers can observe vendor shops (typically for cosmetics, apparel, apparel accessories, electronics, and toys), each selling a particular brand exclusively and designed to reflect the image of that brand. For these vendor shops, also called boutiques or "stores within a store," retailers rent out retail space to the respective manufacturers and give them complete autonomy over retail-level decisions, such as pricing and in-store service.

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Be Precisely Effective, Part I

Authors
Don Sexton
Date
July 15, 2010
Format
Journal Article
Journal
Strategic Marketing

Discussion of different marketing strategies to employ during difficult times.  (Reprinted from "Marketing in Difficult Times," Effective Executive, July, 2009, pp. 11-18.)

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Trouble in Store: The Emergence and Success of Protests against Wal-Mart Store Openings in America

Authors
Paul Ingram, Lori Yue, and Hayagreeva Rao
Date
July 1, 2010
Format
Journal Article
Journal
American Journal of Sociology

The authors consider how uncertainty over protest occurrence shapes the strategic interaction between companies and activists. Analyzing Wal‐Mart, the authors find support for their theory that companies respond to this uncertainty through a “test for protest” approach. In Wal‐Mart’s case, this consists of low‐cost probes in the form of new store proposals. They then withdraw if they face protests, especially when those protests signal future problems. Wal‐Mart is more likely to open stores that are particularly profitable, even if they are protested.

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Development of financial markets in Asia and the Pacific

Authors
M. Suresh Sundaresan
Date
July 1, 2010
Format
Chapter
Book
BIS Papers, No 52: The international financial crisis and policy challenges in Asia and the Pacific

Suresh Sundaresan offers several insights on the development of financial markets in Asia and the Pacific. First, financial market development in the region should take account of the large number of households who are effectively unbanked, given the potential for positive feedback effects between financial markets, economic growth and stability. Second, there is a need for fundamental banking reforms of capital structures and liquidity sources to mitigate bankruptcy risks, as well as the cost to taxpayers of insolvency and bailouts.

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Profiting from government stakes in a command economy: Evidence from Chinese asset sales

Authors
Yongxiang Wang and Charles Calomiris
Date
June 1, 2010
Format
Journal Article
Journal
Journal of Financial Economics

We document the market response to an unexpected announcement of proposed sales of government-owned shares in China. In contrast to the "privatization premium" found in earlier work, we find a negative effect of government ownership on returns at the announcement date and a symmetric positive effect in response to the announced cancellation of the government sell-off.

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